Interviewing Users

Book Notes

THIS is a fantastic book to read to learn about how to interview someone for research, whether it's market research, user research or design research. If you're starting out in the area of interviewing users, or need to understand how to structure interviews, read this book, by Steve Portigal, published by Rosenfeld Media.

The book gives an overview of the interviewing process, including a warning about being sure you're looking for what the client really wants, which may actually just be validation for something already done (the "gaining insights" versus "persuading the company" dichotomy), as well as a very specific roadmap on how to prepare and conduct user interviews. I love the reference to satisficing, a term given to "good enough" solutions where yes, the pain point exists, but the pain is less annoying than the effort to fix it. How many products are there that solve satisficing (satisfying + suffice) problems? I'd say TONNES and WAY TOO MANY. And likely, "not a product to build a company around."

The book has helpful information on building a rapport with an interviewee, documenting the interview, asking question and optimizing the interview. There are parts on how to ask questions, how to prepare for an interview, and what to do when adjusting the interview with the not-quite-perfect-fit interviewee.

The book's only lack is in the "how to analyze the interview data," yet even that isn't bad. There's an overview on how to start analyzing provided, along with references for other books to read. The analysis of interview data a whole other book, so I'm unsurprised the topic wasn't fully covered here, and nor would I have expected it to be.

Interviewing Users is a great book. If I had to start interviewing people for gaining product or market insights, I would happily reread this book and use it as a guide.

The Advice I Didn't Give

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This was originally posted on The Pastry Box for 1 March 2015.

The Closers

Book Notes

Harry Bosch, Book 11

Okay, so this book should likely be the end of the Bosch series. He is back from retirement, because, as Connelly comments, no private detective ever solves a murder case, and Connelly wanted to keep writing this character. Of course he did, he already killed off MaCaleb, who sucked anyway (as a written character, I'm sure he was a lovely person in real life). Bosch makes Connelly money, of course Connelly wanted to keep the story line going.

Right, so, back from retirement, and working a cold case from 17 years prior. I'll give the ending away: IT WASN'T A BAD COP. I know, shock, right?

What this book did have, as a complete turn around from the usual Bosch books, was a leadership that supported him and closure. I suspect this book is a turning point in the Bosch series.

I enjoyed this book, even if I had identified the bad guy when he was first introduced to the plot. Recommended if you are a Bosch fan (yes, keep reading if you're already on the way).

Two books left until I have read all the Bosch books up to the one I bought in error.

Bitters!

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New meaning to the word, "BITTER."

Junkyard Dogs

Book Notes

Walt Longmire, Book 6

This is one of the shorter Walt Longmire books so far. It was also different, in that the BIG CRIME (yes, still a murder) doesn't happen at the beginning of the book. The introduction by Johnson gave away some of the plot, which was a little disappointing, but the book was still a fun read.

One of the things I like about Johnson's writing is that he doesn't make Longmire out to be some super human who can take four bullets to the chest then stand up and beat the crap out of the bad guy. The injuries Longmire has sustained over the previous 5 books are a factor, and he keeps being beat up. Of course, Longmire still finds the bad guy, but he's moving far more slowly than before.

I also like how Johnson makes references to history in a passing way, like to the 6000 torches from Rome to Capua. The casual references amuse me, often having me off to figure out what they refer to. I'm enjoying it.

This book, and the series, is recommended.

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