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The War On Normal People

Book Notes Posted by kitt at 10:56 on 30 January 2019

I really wish I had kept track of where books are recommended to me. Difficulty with that is that it means I'm actually curating my to-read pile and not using serendipity to read something interesting.

Wait....

Okay, this book is, self-described, better titled "How We Are All Fucked." Yang does a phenomenal job of describing society not from the loftiest learned lofts, nor from the victor's viewpoint, but from the viewpoint of the normal person, the non-famous, the person who is middle class or below, has a family or doesn't, has an education or doesn't, and is making it or isn't.

The book describes the global and federal and societal forces that shape the success of those lives, though not successfully and not well, because the normal person is definitely losing this war. The realization of which should cause everyone to both thank Yang, and read this book.

Read this book, because there is hope at the end. The hope requires effort, something we seem to keep forgetting.

There is really only one entity—the federal government—that can realistically reformat society in ways that will prevent large swaths of the country from becoming jobless zones of derelict buildings and broken people. Nonprofits will be at the front lines of fighting the decline, but most of their activities will be like bandages on top of an infected wound. State governments are generally hamstrung with balanced budget requirements and limited resources.
Location 135

It was less the buildings and surroundings and more the people. They seemed despondent and depressed, like their horizons had been lowered to simply scraping by.
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How To Think

Book Notes Posted by kitt at 16:00 on 27 January 2019

Okay, so, I read this book at the beginning of the year, but for reasons I cannot recall, I didn't review it immediately after finishing it. Which meant I should either not review it, or, you know, reread it. I recalled the book took me about two hours to read it the first time. Given the title, and my general inclination to liking thinking, I figured I'd read it again. Unsure how to count this in my book total for the year, I'll probably count it twice.

I so enjoyed this book. All of about a tenth into it, I recalled how much I enjoyed the book the first time. Unlike The Art of Thinking Clearly, which is a list of all the various biases and quirks people have in thinking, this book is a journey about how one should approach thinking. We, in general, don't want to think. It's hard, effort is required. We have to go against much of the social conditioning we've been in for the thousands of years of evolution we've needed to survive to this point. And thoughts are the result of reactions to others' thoughts. All of this is explored in Jacobs' writing.

The book hops down various paths related to thinking, and circles back around in a wonderful way. I enjoyed this book the first reading, and the second reading 11 months later. Recommended and worth a read.

This is what thinking is : not the decision itself but what goes into the decision , the consideration , the assessment . It’s testing your own responses and weighing the available evidence ; it’s grasping , as best you can and with all available and relevant senses , what is , and it’s also speculating , as carefully and responsibly as you can , about what might be . And it’s knowing when not to go it alone , and whom you should ask for help .
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Hello, My Name is Awesome

Book Notes kitt decided around 16:00 on 27 January 2019 to publish this:

Okay, wow, I STRONGLY recommend this book for anyone who is naming a business or product. Like, don't expect to have a name in two days, do the work to figure out a good name, and yes, this book will help. I wish I had a product or company to name at this point, because this book is the way I'd find the name.

Watkins comments early in the book that her colleagues were concerned about her giving away her naming secrets by writing and publishing this book. Her response was something to the tune of, "Nah, I'll be fine, people don't want to do the work of finding the best name, I'm good," Which is totally believe.

Watkins gives step-by-step instructions on finding options and choosing them. For the record: I have fully sucked in naming my projects, by a lot. I now know it.

I originally borrowed this book from the library, but appreciated the content enough to go buy a copy from the book. I strongly recommend you do the same if you're naming a product. If you're not naming a product (or company), keep this on the back burner for when you do. You won't regret it.

clever ad headlines get noticed , get buzz , and get sales because they make strong emotional connections with consumers .
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SMILE : The 5 Qualities of a Super - Sticky Name Suggestive — evokes something about your brand Meaningful — resonates with your audience Imagery — is visually evocative to aid in memory Legs — lends itself to a theme for extended mileage Emotional — moves people SCRATCH : The 7 Deadly Sins Spelling challenged — looks like a typo Copycat — is similar to competitors ’ names Restrictive — limits future growth Annoying — is forced or frustrates customers Tame — is flat , descriptive , uninspired Curse of Knowledge — makes sense only to insiders
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If I Understood You, Would I Have This Look On My Face?

Book Notes Yeah, kitt finished writing this at 17:43 on 23 January 2019

I really loved this book. I mean, I was expecting to like it, but I wasn't expecting to enjoy it as much as I did. Probably helps that Alan Alda was my favorite actor when I was growing up. God, I hope he doesn't Kevin Spacey that opinion. Anyway.

This book was about Alda's journey into his improving scientific communication with "the masses" (my word, not his). He's been excited about science, and wanted to convey that enthusiasm. Here's how, including the scientific basis for some of the techniques he used. Here's how, including how improv can help one become a better communicator. Here's how, including practicing empathy. it was just such a great book.

I wish I had read it with the Caltech Book Club, mostly so that I would have someone to talk with about this book. I know that Tech offers improv classes, and the Book Club organized an online class for the members to take. I love the idea of an improv class, while being simultaneously overwhelmingly nervous about them. I can talk tech to a room of 1500 people, but improv with a group of 10 people? YIKES!

I recommend the book. If you're in science and/or tech and want to improve your communication skills, I strongly recommend this book. Good stuff.

It’s being so aware of the other person that, even if you have your back to them, you’re observing them. It’s letting everything about them affect you; not just their words, but also their tone of voice, their body language, even subtle things like where they’re standing in the room or how they occupy a chair. Relating is letting all that seep into you and have an effect on how you respond to the other person.
Page 10

Virtue and Terror

Book Notes kitt decided around 20:11 on 20 January 2019 to publish this:

This is one of those books that sits with you for a long while after you have finished reading it. If you don't know the circumstances happening at the time of the writing, or about the author, Maximilien Robespierre, himself, then the book might not linger.

If you recognize that the earlier works of Robespierre are what you want to hear from a leader, someone who is actively championing the underdog, the little guy, the poor, who believes in basic human rights for everyone, who actively fights against slavery; and then realize that the same man led the new government that overthrew the previous government and subsequently started murdering anyone who opposed the new government (or who was even suspected of opposing the new government), then you begin to recognize why the book is sticking with you for so long.

Yes, we want things to be fair. Yes, we want to be rewarded for our hard work. Yes, it would be great if everyone had an equal chance at opportunities. Yes, we want justice and equality.

But here we have a man who was against the death penalty, but argued strongly for the right of a government to execute, murder, anyone who opposed said government. You will have your Liberty by force, dammit.

The Courage To Be Disliked

Book Notes kitt decided around 02:06 on 15 January 2019 to publish this:

I actively did not like this book.

I was expecting the book to be a Japanese flavor of Stoicism, told in an interesting way.

Instead, it is an Adlerian philosophy lesson wrapped up in a conversation. The conversation part isn't the part that annoys me, so much as the Adler philosophy.

Basic tenets:

1. You act or feel a certain way because you chose to and you use your past or other circumstances to justify the behavior.
2. All problems are interpersonal relationship problems
3. All relationships should be horizontal, treat everyone as equals.

The second rule manifests itself in the Stoic philosophy of control, mostly that just about everything except how you react is outside of your control. Adler says don't take on other people's "life tasks." You can’t control what other people think of you, so why worry about it? This is pretty much the only part I agreed with.

The first rule is the one that completely annoyed me. it puts the blame on the individual for systemic prejudices against her, and says it's her fault for feeling angry or frustrated or annoyed or mad. Hey, are you upset that you're told no you can't go to a conference, but your male coworker can go, that's your problem you feel angry at that unfairness. Hey, are you mad that you and two other women were all "laid-off" because of "budget concerns" because you thought Cowboy was irresponsible and called him on it, well that's your problem you've been fired, not the boys club we had here at work, you didn't bow down fast enough.

I am pretty sure that anyone who says Adler's philosophy is great is at the top of his (yes, male gendered noun on purpose) power landscape.

Did not like this book. Do not like Adler's philosophy, mock anyone who you see reading this book.

Perenniel Seller

Book Notes Yeah, kitt finished writing this at 17:14 on 13 January 2019

This is one of those books that was not what I was expecting, but was still fascinating to read. It made me wish I had a project that I was working on, so that I could apply the wisdom of the book to said project.

The unfortunate part of the book is that it is not a "here's how to do this thing you want to do so well that you have a hit, and as such, you can spend the rest of your life satisfied with that knowledge that 'you done good'." But really, if such a book did exist, it would be said hit, and then everything would be amazing, and we'd be back to the point where when everything's amazing, nothing is.

So, what is the fortunate part of the book? Eh.... it says, 'If you have a good idea and work really hard at it, and focus on it, ignoring all the distractions," you'll be successful (not necessarily financially or famously successful, but successful for some definition of successful).

At that point, promote the hell out of the work.

And here's how to do that.

Again, I really wish I had a project I could apply this book to. Honestly, I'm likely to come back to this book when I do. Worth reading if you have a project / product that you're willing to embrace the long-tail on, and not some flash in the pan, fleeting, POS thing that modern society seems to thrive on these days.

People claim to want to do something that matters, yet they measure themselves against things that don’t, and track their progress not in years but in microseconds.
Page 3

Promotion is not how things are made great—only how they’re heard about.
Page 19

To be great, one must make great work, and making great work is incredibly hard. It must be our primary focus.
Page 19

Incognito

Book Notes kitt decided around 17:48 on 12 January 2019 to publish this:

I started reading this book and thought, very quickly, hey, I know this stuff already. This feels very familiar.

And a few pages into the book, I realized why when my first highlight appeared: I'd read this book before.

I don't recall when I'd read the book before, as it isn't in my notes for the last 4 years, but I had read it before. After debating for a bit on whether to reread it or put it down in favor of a new book, I figured I could give it a read, and read it quickly. Was not disappointed in myself.

The brain does a lot. We are oblivious to pretty much all of it. We can, however, be aware of some of that blindness, be aware of how we are going to react even when we expect and want to react differently, be aware of how small changes can improve our lives, and be gentle with ourselves when we are strange.

This book is seven years old. While we have more research, more theories, and more data about the brain, the fundamentals are the same, which makes this a great second read, too. I'd be interested in a follow up book with curation of the latest research.

Anyway, definitely worth reading, even recommended.

As far as anyone can tell, we’re the only system on the planet so complex that we’ve thrown ourselves headlong into the game of deciphering our own programming language. Imagine that your desktop computer began to control its own peripheral devices, removed its own cover, and pointed its webcam at its own circuitry. That’s us.
Page 2

Alterations to the brain change the kinds of thoughts we can think. In a state of deep sleep, there are no thoughts. When the brain transitions into dream sleep, there are unbidden, bizarre thoughts.
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Bernie Sanders Guide to Political Revolution

Book Notes Instead of being asleep at 20:51 on 9 January 2019, kitt created this:

Okay, I really have no idea why I picked up this book. It was on some list, it sounded interesting, so I picked it up.

This is not a guide to political revolution.

This is a Bernie Sanders Manifesto, along with resources to work within the system.

The book is a long iteration of his platform, is beliefs, what he stands for. The book says, "Here is a problem. Here is how I think this problem could be solved." Not, "Here's how to solve this problem, and the data to prove it will work." Not, "Here's the legislation I have introduced." Not, "Here is the cultural problem that contributes to this social problem and do these actions to fix it."

Revolution is painful, the callouts in this book to "get involved" are not. Yes, they are time consuming, but revolution means an overhaul of the system, not an evolution of the system.

One can appreciate what Sanders is trying to do to make the country better. A complete upheaval might be the way to go. This is not the guidebook for that revolution. Better to look at The Moon is a Harsh Mistress for a guide, even if I disagree with that book's actual politics.

The book is worth a read to understand what Sanders stands for. For that part, it was worth the read. I don't disagree with much of his platform, I just don't see the pilot programs, the supporting data, or the means to implement.

In the wealthiest country in the history of the world, a basic principle of American economic life should be that if you work forty hours or more a week, you do not live in poverty.
Location 77

Ten Arguments For Deleting Your Social Media Accounts Right Now

Book Notes Written with a loving hand by kitt some time around 20:13 on 7 January 2019

The gist of this book is "Social media is making us assholes. Don't be an asshole, stop playing the social media game."

There is merit to this. Social media comes at us uncurated and at ungodly speeds. We are easily manipulated (see 2016 elections and Twitter Outrage du Jour). Having a larger view of life, of issues, of the crisis, is very, very difficult in the moment, and lashing out to destroy is far, far easier than reaching out to build.

Lanier gives many compelling arguments: SM companies mine data about your without your knowledge and sell it, SM is addictive, SM turns us all into assholes.

If I hadn't already cut back on social media for other reasons, I suspect I'd be going through withdrawal trying to be less active on social media. As it is, I have my journals, and this site, and, yeah, I'm pretty okay with that.

This book is worth reading for everyone. Unfortunately, the people who are most likely to listen and agree with Lanier are the people you WANT on social media, because they care, because they are trying NOT to be assholes, because they want social media to be a good place to be. Alas, the sucky people will be the ones to stay. Fortunately, we don't have to stay with them.

The core process that allows social media to make money and that also does the damage to society is behavior modification. Behavior modification entails methodical techniques that change behavioral patterns in animals and people. It can be used to treat addictions, but it can also be used to create them.
Page 10

The addict gradually loses touch with the real world and real people. When many people are addicted to manipulative schemes, the world gets dark and crazy.
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