Play or inspired by?

Seth Godin's mention of ultimate has me wondering if he's inspired to play, or has just heard of the Apple dominance of Google in ultimate.

I hope it's the former, because it means that ultimate will finally start coming into its own.

Of course, it's possible that he recognizes just how awesome ultimate is, and how wonderful life would be if the way ultimate is played could be applied to the real world. Take for example, foul-contest-do-over. You said I did something wrong. I contest your statement, believing I didn't do what you state I did. We have a do over, with the game reset back to before the offensive action happened. How much better would things be if we could really do that?