Technology has a way of democratizing everything. The easiest one to realize this is the printing press, which brought the bible to the masses, moving services away from the Latin-only masses (the other kind of mass) and communication to the Christian God to the common man. But these days, technology continues at such a seriously fast pace that it's democratizing more and more, faster and faster.
These days, anyone can start a company. With the intarweb, it has become easier and easier to reach more and more people, with niche markets becoming a valid, legitimate way to individual, sustainable work. As I've nominally grown up with the web, many of the changes in it, those happening on and around it, haven't much surprised me. Most steps are small, building on previous work, putting a different spin on the same idea. Much of it, though still interesting, fails to feel magical or impressive.