This book was one of two books about writing recommended to me by a group of web developers and web content people.
I am glad I read it.
Clark has lots of advice, and I had to stop highlighting the book because practically the entire book became a highlight for me.
I strongly recommend this book for anyone who writes, not only short form, but also long form. Many of the recommendations are common sense and common writing advice, but the entirety of the recommendations all in one place make this book so great. Half way through reading the book, I went out and bought a hard copy (hooboy, Clark, you were buried, I had to hunt for the last copy in the bookstore!).
So, yeah, if you write, fiction, non-fiction, copy, content, blogs, tweets, any sort of writing, I strongly recommend this book to you.
Consider these historical and cultural documents: The Hippocratic oath The Twenty-Third Psalm The Lord’s Prayer Shakespeare’s Sonnet 18 The Preamble to the Constitution The Gettysburg Address The last paragraph of Dr. King’s “I Have a Dream” speech
Page 5
The baseball card, the limerick, the lyric, the ransom note, the fortune in the fortune cookie—each stands as a work with a sharp rhetorical purpose and a clearly imagined audience.
Page 12
1. Keep a daybook devoted to short writing.
2. Include examples of great short writing collected from other sources.
3. Write short pieces of your own inspired by the ones you’ve collected.
4. Over time, examine your short writing for seeds of longer pieces.